The crucial question: who will you invite to your event to achieve your goals? Although chances are you already had a specific target group in mind when setting these goals. Either way, it is an important and decisive choice, both for the course of your Wedding Event event and for its outcome.
Six aimed questions to select the right target group
Not sure how to go about it? An answer to each of these six questions will put you on the proper track. Although you will still have to think, depending on your wedding planners near me. At work!
Which target group corresponds to my objectives?
If you have formulated your objectives clearly, the answer to this question will never be more than a sword in the water, even if the outcome is not always clear to you. When setting your goals, you’ve probably thought about the most obvious target group, but it’s rare that everything is so clear-cut. Either way, you’ll have to rack your brains.
Internal or external?
With the internal target group, you are targeting practically all people who work or have worked within your company, together with their partners and possibly children. From the youngest to the oldest, from the worker to the self-employed, including the administrator. An audience that is therefore not very homogeneous. However, you may of course segment this group (for instance, by limiting yourself to high-ranking managers) according to the objective of your event.
In the case of an external target group, you are targeting suppliers, customers, the press, residents, etc. Anyone who, in one way or another, is linked to the organization, without being part of it. This link with your company can, for example, represent a possible interest in your product or organization and, therefore, potential prospects and customers.
Generally, you will determine quickly whether you want to target an internal (Saint Nicholas party) or external (product presentation) target group. Or both (inauguration of the new company building). Here too, there is no ready-made answer, and you will have to balance many elements.
How to reach the chosen target group(s)?
You more than likely already have contact details for your connections (both internal and external). Ensuring that an invitation for your staff party reaches its recipients shouldn’t be a problem. If you want to reach a larger target group, such as “IT network specialists”, you can choose to rent or buy the contact details from an address broker. You will thus precisely know the number of recipients of your invitation.
But you can of course also choose to publicize your event everywhere through social networks. With a quick search, you can quickly determine whether it’s best to use LinkedIn, Facebook, or Twitter. Or all these networks. All these platforms have specific tools to help you.
How do I get my target group(s) interested in my event?
What do I have to gain from it? This is always the first question your guest will ask upon seeing your invitation. Because as strange as it may seem, no one (except possibly your friends and family members) wants to spend their precious free time at your event just to make you happy. But let’s be honest, in the end, you also ask yourself this question when choosing the people, you are going to invite. So, remember that generally, someone will only show up to your event if they also benefit from it, in one way or another. It is up to you to do what is necessary to make this happen. So, create a win-win situation.
What do I expect from my guests?
Here is an important question that you will need to clearly answer: why do you want all these people to attend your event? Do you want to strengthen relationships with your customers, persuade them to sign or buy something, generate new leads, or build cohesion within your own company? The answer to these four questions will steer your event in as many different directions.
How many people do you desire to invite?
The answer to this question relies on different aspects. Of course, let’s mention the established budget, the space available on the chosen site and of course also the size of the target group in your file. But quantity is no guarantee of quality. More does not Wedding Event necessarily mean better. So, make quality (depending on your goals) your primary concern. Therefore, favor 25 guests who show a sincere interest in your product, rather than 85 guests who are mainly motivated by the free oyster bar.
Let’s mention another factor that you must clearly consider before issuing your invitations and which leads us directly to a crucial point: no-shows.
What you clearly require knowing about “no-shows”
Guests who register for your corporate event planner and end up not showing up, known as “no-shows”, are a real problem in the event world, most often when it comes to free events. Free for guests, understand. Because it will every time charge you money.
Some sectors suffer more than others. Until a few years ago, it was assumed that for non-paying external events, some 35% of registered people did not take part in the end. This problem seems particularly rooted in the IT sector, even if the situation seems to be gradually improving. Today, we are roughly aiming for a rate of less than 10%, even if this figure remains high. Especially when you know that each no-show, each chair that remains empty, costs you money (think of the rental of the place, the catering, the heating, etc.). In addition, they also decrease the yield of your event.
Percentage amount of the Event
This percentage is a little lower Wedding Event in the case of paid events. And that makes sense because someone who pays will be more likely to participate.
In the meantime, a few professional organizations have agreed to act and have created the association The Promise, whose sole objective is to reduce this phenomenon by raising awareness. Above all, they highlight the moral aspect of waste. They even made a video clip for the event.
The Promise contacts (in a friendly way) the Wedding Event no-shows and kindly lets them know that it is a pity not to have participated in the event. She then asks them if, in exchange, they are ready to support one of the good causes proposed. The no-shows will thus become aware of the fact that their absence has not gone unnoticed. Next time they might think twice and avoid randomly registering for events.