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Does color psychology matter in custom packaging?

These days, custom packaging is the most beneficial asset to almost every product making and selling brand. It can display the qualities and features of any product remarkably in front of the target audience. Some boxes are made from easily found materials such as kraft, bux board, cardboard, and corrugated in this solution. These materials are why this packaging is easy to make and has a low price in every box-making market. It is easy to customize through any printing method, theme, color combination, and finishing technique. It effectively protects the qualities of items due to their durability and resistance to harmful factors. Custom packaging can be printed with every color pattern and gradient. Learn why doing this is important from the following important points.

Today, no business can earn a reputation and place in the market without promotional tools. There are multiple ways to earn advertisement benefits for your brand and products. Some invest in social media marketing, while others enhance custom packaging to showcase their products remarkably. The colors of your product packages are very important when you decide to earn branding advantages from your boxes. Colors tend to communicate with customers effectively regarding product qualities and brand services. Spending time choosing the right colors through the psychology of colors is very important.

What is the psychology of colors?

Colors hold immense importance in the lives of every person. Everyone perceives different colors uniquely. The psychology of colors is the way of looking into the properties of different color schemes and how they impact the mind of people. Every color has unique patterns and properties. Those properties have the capabilities to trigger different kinds of emotions. Custom packaging holds various features and qualities that can instantly enhance any product presentation. Its product display and storing qualities are effective and can be utilized easily according to different requirements of products and brands.

For instance, if you compare two different colors, red and black, you will know that they can trigger different emotions. Red is used for excitement or when you have to make a bold statement about something. Custom packaging can be printed with every color pattern and gradient. Learn why doing this is important from the following important points. On the other hand, black is a color with balance, mystery, and neutral properties. However, this theory also states that the impact of colors can be different according to the experience of individuals. If you print yellow color on your custom printed boxes, its impact will differ on kids and adults.

Relation with products:

There are numerous kinds of products all across the world. Brands are selling and making varieties of items according to consumers’ demand in every market. Products come in different shapes, sizes, appearances, and formats. They are different in colors as well. Utilizing the psychology of colors while presenting your custom boxes is as important as presenting your brand name or any other service. It is easy to use this theory to add a firm relation between a product type and packaging. For instance, if you are selling a bakery product of chocolate flavor, you can print the packaging with chocolate color to reflect the product’s taste from the packaging. That is how making your packages imprinted after considering the psychology of colors is important. Plus, it is very easy to find properties of different colors on search engine platforms.

Impact of colors in marketing:

Marketing with product packaging has become a known trend in every product selling market. Brands are printing their product boxes with various graphical presentations just to get the attention of their consumers. Many pieces of research have shown that color has the most integral part in branding. If the design of your box is unique and it contains high-quality items, customers will never buy it if the box is not printed with an appealing color scheme. Today, you can imprint custom product packaging with various color options, gradients, pastels, and patterns using any printing method and ink. Most brands relate their selected color scheme with their branding elements. That is mostly because efficient colors can put immediate positive impacts on the mind of consumers. That is why businesses consider the psychology of colors before printing their product packages.

Not universal though:

The impact of colors is not the same on every human mind. Some people get irritate when they see a lot of colors and patterns on cardboard boxes or any gift packaging. It mostly depends on what type of experience people have with the color you utilize on your product packages’ surface. For instance, it will look odd to print bold yellow colors on the surface of medical packaging. Sometimes, highly saturated colors can reduce printed details and information. That can be overwhelming and irritating for most customers. You can also understand this by another example: red is mostly for showcasing desire and passion. But, this same color considers perfect for prosperity and luck in different parts of China. So meaning and properties of different colors can vary according to the audience and place or market you are targeting.

The Verdict: 

If you look at the factors and accuracy of the psychology of colors, you will know that utilizing this in the printing and designing of product packaging is worth it. Trying to represent the identification of your brand and product through patterns and properties of colors will surely be beneficial. However, factors such as place, time, and audience should considered first. Bring out variations in displaying colors by using gradients and combinations of different color schemes. It will help customers observe your product displays deeply by considering them unique. But firstly, have an understanding of the theory of colors before you use any color for your boxes.

Custom packaging holds various features and qualities that can instantly enhance any product presentation. Its product display and storing qualities are effective and utilize easily according to different requirements of products and brands. Imprinting surfaces with engaging and appealing colors are as effective as printing your boxes with product details and engaging content. So make sure to select the ones connected with your items and business.