It’s apparent pushBUTTON is one of the most popular shows on Seoul Fashion Week. It’s one of the brands that is most talked about, and the designs that are usually most edgy and provoking. If I would describe pushBUTTON’s style, trying to sound clever, I would have to say something like “provoking extremes in a wearable balance”. Because what they do is to take everything about clothes and fashion that people in general seem to have a specific attitude towards, and work around it; what is cheap? What is normal? What is gender specific? They take ideas like these and challenge them by making collections of high quality design, materials and craftsmanship, combined of course with their colorful chunky characteristic style, and then that is how you get pushBUTTON – a brand that wants to push people’s buttons!
When we arrived, I and AJ, we were greeted by the designer Sena (FYI, the creative director’s name is Seung Gun Park) who seemed much bouncier and happier than I would have anticipated from a designer who was just about to have the show she’s been working on for half a year. But that’s how she is; always smiling, kind and adorable. She showed us to our seats just before the show was about to start.
The lights went down and the music came on; a bouncy 80’s, early 90’s mash-up of pop and hip-hop tunes, to which you just couldn’t help but smile. I and AJ were looking at each other like “this is awesome” while wiggling to the beat in our plastic seats.
The models came out one after one, showing off a color explosions (especially those faux fur multi colored coats) and metallic prints. I really like the shoes: Bulky white faux fur wedges with metallic gold painted on them. Pretty cool.
Of course every designer plans makeup and hair carefully to go along with the collection, but it’s not every fashion show that makes you actually wonder about what it is and how it was done. After seeing pushBUTTON’s show I totally fell in love with the Violent Lip (temporary lipstick tattoos) and the Minx Nail – just can’t wait to get my hands on them! Unfortunately my own nails are short and ugly; so not sure it would look so great, but maybe worth a try. It couldn’t possibly make them look worse, which is good at least!
The after party, which I wrote about in the post that was mysteriously erased, was in a pretty new and very popular bar in Itaewon called Glam. It’s actually right next to Club Mute where another after party (famous shoe brand Suecomma Bonnie) was held. I don’t think this building had ever seen so many celebrities at the same time, because there were really A LOT!
I went there with AJ, as we had been together all day, but while she stayed a little while with Cory at Mute I went over to the pushBUTTON party. It was so much fun, and I met so many kind new people, as well as surprisingly many old friends (and acquaintances) I haven’t seen in a long time.
Noma Han was one of the models, so he was there of course, with his equally crazy Sponge Bob tattooed older brother. Gain from BEG was there, all dressed in a SS 2012 pushBUTTON lime green. I think it was a TV show or something, because they were following her around with cameras (not in paparazzi). She was so cute, and seemed really sweet. She was across the table from me but I didn’t say anything. Hyoni Kang, the amazing model I’m fan-girling about, was there. I have seen her on every single fashion event I’ve been to over the last year, and it’s to the point that we awkwardly smile at each other – but I just can get a word out! I love her!! Bang Sung Jun was there too. I haven’t seen him in like a year, and he pointed at me with a surprised simile when he saw me “what are you doing here?!” I got a hug and we had a nice little chat before he went and sat down at another table.
Anyhow, I might write more on this post later on, but now I HAVE TO GO! See you later ^_^
<3 Paula
Backstage photos: Besidewalkers Runway photos: INAPAD
Paula
